When we reflect on 2020/21 and the way we interact with the world. When lockdowns were implemented across the globe, physical events went virtual, everyone worked from home and major marketing budgets were cut.
However, DOOH remains the most relevant channel to reach a moving audience. A recent report forecasted growth of 12.3% for global advertising in 2021/22. And according to another recent report DOOH will be the second-fastest growing medium in 2021/22, with ad spend rising by more than 20%.
This is very impressive growth but not surprising especially in the midst of a pandemic and the need to communicate digitally with people becoming evermore relevant.