DOOH v OOH
Out-of-home advertising has been around for a very long time , beginning with the simple billboard. OOH is still relevant in today’s market as it is still the easiest and most efficient method of advertising in some locations. The most common forms of OOH advertising were billboards, bus stops and posters but this has switched gears due to the entrance of DOOH.
Digital out-of-home advertising (DOOH) is the newer and more sophisticated version of OOH. The most common form is digital signage and digital displays which aim to replace things like chalk boards, posters and hand written menus in restaurant and bars among other things. DOOH allows advertisers and marketers to upload multiple pieces of content to a network of devices. Being able to remotely connect to these devices allows the content to be changed quickly and easily